Brand

Brand guidelines

How Conver Studio looks, sounds and gets used. A short, practical manual, written so anyone can apply it without asking.

Logo

The logo comes in two forms: the mark on its own, and the full lockup with the name. The mark alone is used when space is tight or when the brand is already established in context.

On light background

On dark background

Mark only

Download logo (SVG) · Download mark (SVG)

What it means: the open arc is the C of Conver and, at the same time, a process in motion. The solid dot is the closing of that process: the task resolved. In a single stroke, the mark says what the studio does.

Colour

Teal is the primary colour and carries the whole identity. Amber appears only to signal solar energy and moments of value (what is free, what is saved). The neutrals lean slightly blue so they sit alongside the primary without going muddy.

Primary#0E7A83Buttons, links, accents and the mark

Primary dark#0A5A61Text on light backgrounds, mark gradient

Primary light#37C1CCThe primary in dark theme

Amber#B07C1FSolar energy and value labels only (free, savings)

Ink#0A141BHeadings and maximum contrast text

Background#FBFCFCPage background in light theme

Dark background#0C1418Page background in dark theme

Typography

We do not use downloaded typefaces: we use the visitor's own operating system font. Instant loading, native rendering on every device, and it never fails. The monospace face carries the technical tone in labels and data.

Headings

Automatizamos tu negocio

system-ui · 700 · -0.015em

Body

We help micro, small and medium businesses get rid of the repetitive work.

system-ui · 400 · 1.65

Labels and data

SEC.01 · CASO.004

ui-monospace · 600 · 0.15em

Voice and tone

We speak the way we would speak to a business owner standing in their shop: plainly, without jargon, and with concrete numbers. We never sell technology: we sell the outcome.

We do not say	We say
Cutting-edge AI solutions	We automate what eats your time
Saves you a lot of time	You go from 8 hours a month to under 1
We implement blockchain	You get a certificate anyone can verify
We optimize your workflow	You build the monthly roster in minutes
Contact us for a quote	Tell us what is eating your time

Usage rules

Clear space around the logo

Leave at least the height of the mark as free space on every side. It is the rule broken most often and the one that makes things look worst.

Minimum size

The mark never goes below 24 pixels tall. Below that, the arc and the dot blur together.

One accent per screen

Amber is the exception, not a second brand colour. If it appears everywhere, it stops signalling anything.

No em dash in copy

We use commas, colons or parentheses. It is a studio convention and it is checked on every publish.

Do

Use the mark alone when space is tight
Keep teal as the single identity colour
Write plainly, in the second person
Back every claim with a number

Do not

Recolour the logo or apply effects to it
Stretch, rotate or distort its proportions
Use amber as a general interface colour
Promise results we cannot back with data